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Introduction. 1. Consumer behaviour and marketing strategy -- Part One. Consumer decision process. 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Part Two. Internal Influences. 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Part Three. External Influences. 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social class -- 16. Culture and cross-cultural variations in consumer behaviour -- Part Four. Contemporary Topics in Consumer Behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society -- Appendix A. Consumer research methods -- Appendix B. Some examples of consumer and marketing legislation and self-regulation in Australia and New Zealand.