3iFrog

Skip to Main Content »

My Cart

You have no items in your shopping cart.

Compare Products

You have no items to compare.


You're currently on:

Consumer Behaviour

Double click on above image to view full picture

Zoom Out
Zoom In

More Views

Consumer Behaviour

Be the first to review this product

Availability: Out of stock.

Regular Price: A$ 109.95

Special Price: A$ 69.90

Quick Overview

Introduction. 1. Consumer behaviour and marketing strategy -- Part One. Consumer decision process. 2. Situational influences -- 3. Problem recognition --

Product Description

Introduction. 1. Consumer behaviour and marketing strategy -- Part One. Consumer decision process. 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Part Two. Internal Influences. 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Part Three. External Influences. 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social class -- 16. Culture and cross-cultural variations in consumer behaviour -- Part Four. Contemporary Topics in Consumer Behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society -- Appendix A. Consumer research methods -- Appendix B. Some examples of consumer and marketing legislation and self-regulation in Australia and New Zealand.

Additional Information

Author Quester et al
ISBN CODE 0074716921
Edition 5th

Product Tags

Add Your Tags:
Use spaces to separate tags. Use single quotes (') for phrases.

Enquiry
If you have any enquiry, please use the contact us form
or drop us an email at support@3ifrog.com  

24-Hours Customer Service
Add us on MSN Messenger : support@3ifrog.com

Payment
We accept PayPal or Cash On Delivery. If the products need to be delivered,
there will be a delivery charge of AU$10 per book.

Want to save on delivery charges? Not a problem!
To arrange Cash on Delivery, please call/message us at
Tel: 04-30500074 or email us at support@3ifrog.com to arrange a pick-up location at the University of Melbourne