3iFrog

This Asia Pacific edition puts contemporary introductory marketing students on target! The answer to many marketing questions can be found in this text. Author Greg Elliot from Macquarie Uni, Rundle-Thiele from Griffith Uni, David Waller from Uni of Technology Sydney, and Angela Paladino from University of Melbourne, Vic.

Part One. Marketing and its environment: 1. Marketing's role in business and society -- 2. Planning marketing strategies -- 3. The marketing environment, social responsibility and ethics -- 4. Market research and information systems -- Part Two. Target market selection and buyer behaviour: 5. Target markets: sgementation and evaluation -- 6. Consumer buying behaviour -- 7. Business markets and buying behaviour -- Part Three. Product decisions: 8. Product, branding and packaging concepts -- 9. Developing and managing goods and services -- Part Four. Pricing decisions: 10. Pricing fundamentals -- 11. Pricing management -- Part Five. Place (distribution) decisions: 12. Marketing channels and supply-chain management -- 13. Retailing and e-distribution -- Part Six. Promotion decisions: 14. Integrated marketing communicationsm -- 15. The promotion mix -- Part Seven. Implementation: 16. Marketing implementation and control.